12 Days of Converse
20 / 12 / 20
On the run up to Christmas, Converse scheduled the release of 12 new products, each being promoted by an accompanying influencer.
I was challenged to present the Lemon, Chuck Taylor high tops in a unique and artistic way. Drawing inspiration from my recent neon paintings I reduced the silhouette of the shoe into it's distinct features and painted it in neon to convey the vibrancy of the shoes.
The video posted on both my instagram, and TikTok, received over 1M organic impressions and led to many sales of the Converse shoe.