Video production & TikTok activation
18 / 12 / 19
With the massive rise of the social media platform TikTok, large companies like Mercedes are trying to get a piece of the action.
I was hired by a social media growth company to assist in growing the reputation of the Mercedes brand on the app. Using a bespoke soundtrack we worked together to grow a hashtag campaign that invited users to engage with the Mercedes logo in some way.
My video: painting the Mercedes logo was the pillar content that accumulated over 1 million views, driving other users on the platform to engage in the very successful brand awareness campaign.